“Get ready with me for school”: childhood and adolescence commercialization through branded beauty videos on TikTok

Journal article

Arantxa Vizcaíno-Verdú, Bárbara Castillo-Abdul, Luis M. Romero-Rodríguez
Young Consumers, vol. 27(6), 2026, pp. 835-855

DOI: 10.1108/YC-11-2025-2811

Cite

APA Click to copy
Vizcaíno-Verdú, A., Castillo-Abdul, B., & Romero-Rodríguez, L. M. (2026). “Get ready with me for school”: childhood and adolescence commercialization through branded beauty videos on TikTok. Young Consumers, 27(6), 835–855. https://doi.org/10.1108/YC-11-2025-2811

Chicago/Turabian Click to copy
Vizcaíno-Verdú, Arantxa, Bárbara Castillo-Abdul, and Luis M. Romero-Rodríguez. “‘Get Ready with Me for School’: Childhood and Adolescence Commercialization through Branded Beauty Videos on TikTok.” Young Consumers 27, no. 6 (2026): 835–855.

MLA Click to copy
Vizcaíno-Verdú, Arantxa, et al. “‘Get Ready with Me for School’: Childhood and Adolescence Commercialization through Branded Beauty Videos on TikTok.” Young Consumers, vol. 27, no. 6, 2026, pp. 835–55, doi:10.1108/YC-11-2025-2811.

BibTeX Click to copy

@article{arantxa2026a,
  title = {“Get ready with me for school”: childhood and adolescence commercialization through branded beauty videos on TikTok},
  year = {2026},
  issue = {6},
  journal = {Young Consumers},
  pages = {835-855},
  volume = {27},
  doi = {10.1108/YC-11-2025-2811},
  author = {Vizcaíno-Verdú, Arantxa and Castillo-Abdul, Bárbara and Romero-Rodríguez, Luis M.}
}