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Arantxa Vizcaíno-Verdú, PhD

Associate Professor at Universidad Internacional de la Rioja

“Get ready with me for school”: childhood and adolescence commercialization through branded beauty videos on TikTok


Journal article


Arantxa Vizcaíno-Verdú, Bárbara Castillo-Abdul, Luis M. Romero-Rodríguez
Young Consumers, 2026


Cite

Cite

APA   Click to copy
Vizcaíno-Verdú, A., Castillo-Abdul, B., & Romero-Rodríguez, L. M. (2026). “Get ready with me for school”: childhood and adolescence commercialization through branded beauty videos on TikTok. Young Consumers. https://doi.org/10.1108/YC-11-2025-2811


Chicago/Turabian   Click to copy
Vizcaíno-Verdú, Arantxa, Bárbara Castillo-Abdul, and Luis M. Romero-Rodríguez. “‘Get Ready with Me for School’: Childhood and Adolescence Commercialization through Branded Beauty Videos on TikTok.” Young Consumers (2026).


MLA   Click to copy
Vizcaíno-Verdú, Arantxa, et al. “‘Get Ready with Me for School’: Childhood and Adolescence Commercialization through Branded Beauty Videos on TikTok.” Young Consumers, 2026, doi:10.1108/YC-11-2025-2811.


BibTeX   Click to copy

@article{arantxa2026a,
  title = {“Get ready with me for school”: childhood and adolescence commercialization through branded beauty videos on TikTok},
  year = {2026},
  journal = {Young Consumers},
  doi = {10.1108/YC-11-2025-2811},
  author = {Vizcaíno-Verdú, Arantxa and Castillo-Abdul, Bárbara and Romero-Rodríguez, Luis M.}
}


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