Academically, she holds a PhD in Communication in the field of Educommunication and Media Literacy (University of Huelva), a MA in Communication and Audiovisual Education (UHU), a BA in Advertising and Public Relations (University of Alicante), and a Certificate of Higher Education in Plastic Arts and Design – Illustration (Massana School of Barcelona).
Her research focuses on the analysis of transmedia storytelling, fandom, and popular culture in social media and Internet. Among her scientific contributions, she has published more than twenty articles in high impact international scientific journals such as 'Learning, Media and Technology', 'Media and Communication', 'International Journal of Communication', 'Profesional de la Información', 'Educación XX1', 'Comunicar', 'Teaching and Teacher Education', among others.
Last articles
TeachTok: Teachers of TikTok, micro-celebrification, and fun learning communities
Arantxa Vizcaíno-Verdú, Crystal Abidin
Teaching and Teacher Education, vol. 123, 2023
Online prosumer convergence: Listening, creating and sharing music on YouTube and TikTok
Arantxa Vizcaíno-Verdú, Patricia de-Casas-Moreno, Simona Tirocchi
Communication & Society, vol. 36(1), 2023, pp. 151-166
The impact of post-pandemic learning loss on education development: A systematic review
Ignacio Aguaded, Arantxa Vizcaíno-Verdú, Victoria García-Prieto, Patricia de-Casas-Moreno
Review of Communication Research, vol. 11, 2023, pp. 172-189
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[Chapters] Book
Books
Música transmedia y narrativas culturales. La melodía de las redes sociales
2023, Arantxa Vizcaíno-Verdú
This book addresses the evolution of music on digital audio-visual platforms such as YouTube and TikTok, where music videos, covers, challenges and music memes reshape the cultural identity within individuals and communities.
Instragramming. Temas, tópicos y tendencias
2021, Daniela Jaramillo-Dent, Arantxa Vizcaíno-Verdú, Patricia De-Casas-Moreno & Carmen Baldallo-González
Instagramming explora las singularidades los temas que marcan tendencia en Instagram, explorando algunas de sus prácticas sociales, cuyas implicaciones van más allá de la esfera digital.
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Projects
Diagnostic study and training proposal for Andalusian families, focused on the interconnection between digital, media and parental competences.
CONTRIBUCIÓN A LA ALFABETIZACIÓN MEDIÁTICA EN EL CARIBE · ADELANTE2
European triangular cooperation project to design and implement media literacy in the Ministry of Education of the Dominican Republic.
A CHANCE FOR CHANGE: EMPOWERMENT & RESTORATION
"C4C" is a youth-led project to develop innovative, community-led, educational methods and tools to help address the root causes that lead to gender-based violence (GBV) and gender discrimination as they impact on young people.
YOUTUBERS AND INTAGRAMMERS: MEDIA COMPETENCE IN EMERGING PROSUMERS
Spanish-Latin American national project that aims to evaluate the media literacy of prosumers on YouTube and Instagram, as well as the ways in which these influencers communicate, innovate and participate in social media.
Andalusian Regional Government project that aims to explore and empower Andalusian through transmedia literacy on Instagram and YouTube.
Press
Podcast in Education Review · 'TeachTok': When teachers become social media influencers
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Interview to Crystal Abidin in RTR FM 92.1 (Australia) · How 'TeachTok' is helping educators connect with students
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Article in The Straits Times · Why some teachers are becoming TikTok influencers
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Article in The Conversation (Spain) · 'Stranger Things': el poder de los ochenta y la inteligencia colectiva
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Radio interview in "A Tres Bandas" (UNERmedios, Argentina)
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Videos
Contact
Arantxa Vizcaíno-Verdú
Assist. Prof., PhD in Communication
arantxa.vizcaino[at]unir[dot]net
Department of Marketing and Communication
UNIR (International University of La Rioja) (Spain)
