Arantxa Vizcaíno-Verdú is Predoctoral Fellow (FPU) at the University of Huelva (Spain), Communication PhD Candidate, and researcher in transmedia storytelling, fandom and pop culture on social media.
Academically she holds a M.A. in Communication and Audiovisual Education (University of Huelva), a Bachelor Degree in Advertising and Public Relations (University of Alicante), and a Certificate of Higher Education in Plastic Arts and Design – Illustration (Massana School of Barcelona).

Professionally, she is Associate Editor of the scientific journal in Media Education, Comunicar (indexed in JCR·JIF-Scopus Q1). She lectures on Advanced Research Methods in Social Sciences in the Master of Communication and Audiovisual Education (UHU/UNIA, Spain), and is Scientific Assessor of research journals in the spin-off company Media&Journals. She is also Key Regional Leader of the 'TikTok Cultures Research Network'.
She is also member of the Research Group ‘Agora’ (Andalusian Research Plan: HUM-648), the media literacy research network 'Alfamed', and the Comunicar Group, a veteran collective in Spain in Media Literacy.

Last articles


Music challenge memes on TikTok: Understanding in-group storytelling videos


Arantxa Vizcaíno-Verdú, Crystal Abidin


International Journal of Communication, 2022, pp. 883-908


#ThisIsMeChallenge and music for empowerment of marginalized groups on TikTok


Arantxa Vizcaíno-Verdú, Ignacio Aguaded


Media and Communication, vol. 10(1), 2022


Thanks for joining our life: Intimacy as performativity on YouTube parenting vlogs


Arantxa Vizcaíno-Verdú, Patricia De-Casas-Moreno, Daniela Jaramillo-Dent


Profesional de la Información, vol. 31(4), 2022, pp. 1-14


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[Chapters] Book



Books




Instragramming. Temas, tópicos y tendencias


2021, Daniela Jaramillo-Dent, Arantxa Vizcaíno-Verdú, Patricia De-Casas-Moreno & Carmen Baldallo-González


Instagramming explora las singularidades los temas que marcan tendencia en Instagram, explorando algunas de sus prácticas sociales, cuyas implicaciones van más allá de la esfera digital.



Chapters Book




Narrativas educomunicativas en la publicación científica. Narrativa internacional: La ciencia en el mundo


2021, Ignacio Aguaded & Arantxa Vizcaíno-Verdú


Diccionario de teorías narrativas 2. Narratología, cine, videojuego, medios



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Projects




A CHANCE FOR CHANGE: EMPOWERMENT & RESTORATION


"C4C" is a youth-led project to develop innovative, community-led, educational methods and tools to help address the root causes that lead to gender-based violence (GBV) and gender discrimination as they impact on young people.




YOUTUBERS AND INTAGRAMMERS: MEDIA COMPETENCE IN EMERGING PROSUMERS


Spanish-Latin American national project that aims to evaluate the media literacy of prosumers on YouTube and Instagram, as well as the ways in which these influencers communicate, innovate and participate in social media.




INSTAGRAMMERS AND YOUTUBERS FOR THE TRANSMEDIA EMPOWERMENT OF ANDALUSIAN CITIZENS. THE MEDIA COMPETENCE OF INSTATUBERS


Andalusian Regional Government project that aims to explore and empower Andalusian through transmedia literacy on Instagram and YouTube.

Videos

https://youtu.be/7wtAxHI1hWM
https://youtu.be/IRtSgVP-YhY

Contact


Arantxa Vizcaíno-Verdú


Ph.D. Candidate in Communication


arantxa.vizcaino[at]dedu.uhu[dot]es


Department of Pedagogy


University of Huelva (Spain)