Arantxa Vizcaíno-Verdú, PhD

Assist. Prof. & Postdoctoral Researcher

Arantxa Vizcaíno-Verdú is Assistant Professor at the Business and Communication School of UNIR (Universidad Internacional de la Rioja, Spain), working within the Department of Marketing and Communication. In addition, she is Lecturer at the MA program in Communication and Audio-visual Education at UHU/UNIA.

Academically, she holds a PhD in Communication in the field of Educommunication and Media Literacy (University of Huelva), a MA in Communication and Audiovisual Education (UHU), a BA in Advertising and Public Relations (University of Alicante), and a Certificate of Higher Education in Plastic Arts and Design – Illustration (Massana School of Barcelona). 
Professionally, she is Key Regional Leader of the 'TikTok Cultures Research Network'. She is also member of the Influencer Ethnography Research Lab (IERLab), the Research Group ‘Agora’ (Andalusian Research Plan: HUM-648), the media literacy research network 'Alfamed', and the Comunicar Group, a veteran collective in Spain in Media Literacy.

Her research focuses on the analysis of transmedia storytelling, fandom, and popular culture in social media and Internet. Among her scientific contributions, she has published more than twenty articles in high impact international scientific journals such as 'Learning, Media and Technology', 'Media and Communication', 'International Journal of Communication', 'Profesional de la Información', 'Educación XX1', 'Comunicar', 'Teaching and Teacher Education', among others.

Last articles


TeachTok: Teachers of TikTok, micro-celebrification, and fun learning communities


Arantxa Vizcaíno-Verdú, Crystal Abidin

Teaching and Teacher Education, vol. 123, 2023


Online prosumer convergence: Listening, creating and sharing music on YouTube and TikTok


Arantxa Vizcaíno-Verdú, Patricia de-Casas-Moreno, Simona Tirocchi

Communication & Society, vol. 36(1), 2023, pp. 151-166


The impact of post-pandemic learning loss on education development: A systematic review


Ignacio Aguaded, Arantxa Vizcaíno-Verdú, Victoria García-Prieto, Patricia de-Casas-Moreno

Review of Communication Research, vol. 11, 2023, pp. 172-189


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[Chapters] Book



Books




Música transmedia y narrativas culturales. La melodía de las redes sociales

2023, Arantxa Vizcaíno-Verdú

This book addresses the evolution of music on digital audio-visual platforms such as YouTube and TikTok, where music videos, covers, challenges and music memes reshape the cultural identity within individuals and communities.




Instragramming. Temas, tópicos y tendencias

2021, Daniela Jaramillo-Dent, Arantxa Vizcaíno-Verdú, Patricia De-Casas-Moreno & Carmen Baldallo-González

Instagramming explora las singularidades los temas que marcan tendencia en Instagram, explorando algunas de sus prácticas sociales, cuyas implicaciones van más allá de la esfera digital.


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Projects




DIAGNÓSTICO DE COMPETENCIAS DIGITALES, MEDIÁTICAS Y PARENTALES DE LAS FAMILIAS ANDALUZAS. PROPUESTA FORMATIVA 4.0


Diagnostic study and training proposal for Andalusian families, focused on the interconnection between digital, media and parental competences.




CONTRIBUCIÓN A LA ALFABETIZACIÓN MEDIÁTICA EN EL CARIBE · ADELANTE2


European triangular cooperation project to design and implement media literacy in the Ministry of Education of the Dominican Republic.




A CHANCE FOR CHANGE: EMPOWERMENT & RESTORATION


"C4C" is a youth-led project to develop innovative, community-led, educational methods and tools to help address the root causes that lead to gender-based violence (GBV) and gender discrimination as they impact on young people.




YOUTUBERS AND INTAGRAMMERS: MEDIA COMPETENCE IN EMERGING PROSUMERS


Spanish-Latin American national project that aims to evaluate the media literacy of prosumers on YouTube and Instagram, as well as the ways in which these influencers communicate, innovate and participate in social media.




INSTAGRAMMERS AND YOUTUBERS FOR THE TRANSMEDIA EMPOWERMENT OF ANDALUSIAN CITIZENS. THE MEDIA COMPETENCE OF INSTATUBERS


Andalusian Regional Government project that aims to explore and empower Andalusian through transmedia literacy on Instagram and YouTube.

Videos

Contact


Arantxa Vizcaíno-Verdú

Assist. Prof., PhD in Communication


arantxa.vizcaino[at]unir[dot]net


Department of Marketing and Communication

UNIR (International University of La Rioja) (Spain)


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