APA   Click to copy
Cortés-Quesada, J. A., & Vizcaíno-Verdú, A. (2025). Fragmented-brand consumerism on TikTok: The advertising impact on generation Alpha. Revista De Comunicación, 24(1), 109–125. https://doi.org/10.26441/RC24.1-2025-3659

Chicago/Turabian   Click to copy
Cortés-Quesada, José Antonio, and Arantxa Vizcaíno-Verdú. “Fragmented-Brand Consumerism on TikTok: The Advertising Impact on Generation Alpha.” Revista de Comunicación 24, no. 1 (2025): 109–125.

MLA   Click to copy
Cortés-Quesada, José Antonio, and Arantxa Vizcaíno-Verdú. “Fragmented-Brand Consumerism on TikTok: The Advertising Impact on Generation Alpha.” Revista De Comunicación, vol. 24, no. 1, 2025, pp. 109–25, doi:10.26441/RC24.1-2025-3659.

@article{jos2025a,
  title = {Fragmented-brand consumerism on TikTok: The advertising impact on generation Alpha},
  year = {2025},
  issue = {1},
  journal = {Revista de Comunicación},
  pages = {109-125},
  volume = {24},
  doi = {10.26441/RC24.1-2025-3659},
  author = {Cortés-Quesada, José Antonio and Vizcaíno-Verdú, Arantxa}
}