Academically, she holds a PhD in Communication in the field of Educommunication and Media Literacy (University of Huelva), a MA in Communication and Audiovisual Education (UHU), a BA in Advertising and Public Relations (University of Alicante), and a Certificate of Higher Education in Plastic Arts and Design – Illustration (Massana School of Barcelona).
Her research focuses on the analysis of transmedia storytelling, fandom, and popular culture in social media and Internet. Among her scientific contributions, she has published more than twenty articles in high impact international scientific journals such as 'Learning, Media and Technology', 'Media and Communication', 'International Journal of Communication', 'Profesional de la Información', 'Educación XX1', 'Comunicar', 'Teaching and Teacher Education', among others.
Last articles
Decolonising the music on TikTok: “Let’s duet!”
Arantxa Vizcaíno-Verdú
Revista Mediterránea de Comunicación / Mediterranean Journal of Communication, vol. 15(1), 2024, pp. 341-355
TeachTok: Teachers of TikTok, micro-celebrification, and fun learning communities
Arantxa Vizcaíno-Verdú, Crystal Abidin
Teaching and Teacher Education, vol. 123, 2023
“No moral integrity”: Influencer sharenting and parental protective perception
Arantxa Vizcaíno-Verdú, Ignacio Aguaded, Juana M. Ortega-Tudela
Anàlisi, vol. 69, 2023, pp. 11-31
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[Chapters] Book
Books
Música transmedia y narrativas culturales. La melodía de las redes sociales
2023, Arantxa Vizcaíno-Verdú
This book addresses the evolution of music on digital audio-visual platforms such as YouTube and TikTok, where music videos, covers, challenges and music memes reshape the cultural identity within individuals and communities.
Instragramming. Temas, tópicos y tendencias
2021, Daniela Jaramillo-Dent, Arantxa Vizcaíno-Verdú, Patricia De-Casas-Moreno & Carmen Baldallo-González
Instagramming explora las singularidades los temas que marcan tendencia en Instagram, explorando algunas de sus prácticas sociales, cuyas implicaciones van más allá de la esfera digital.
Chapters Book
2023, Mónica Bonilla-del-Río, Elizabeth-Guadalupe Rojas-Estrada & Arantxa Vizcaíno-Verdú
This chapter focuses on the motivations driving educators’ prominence on social media, ranging from the desire to disseminate their pedagogical methodologies to the intention of inspiring future generations.
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Projects
This project, funded by ITEI at UNIR, explores the impact of influencer content on the prevention of self-injurious behaviors among adolescents.
This project, funded by CITEI at UNIR, aims to explore how content from fitness influencers impacts teen body care and assess the role of body image ideals.
This project, funded by Junta de Andalucía, Diagnostic study and training proposal for Andalusian families, focused on the interconnection between digital, media and parental competences.
Contribución a la alfabetización mediática en el Caribe · ADELANTE2
European triangular cooperation project to design and implement media literacy in the Ministry of Education of the Dominican Republic.
A CHANCE FOR CHANGE: EMPOWERMENT & RESTORATION
"C4C" is a youth-led project to develop innovative, community-led, educational methods and tools to help address the root causes that lead to gender-based violence (GBV) and gender discrimination as they impact on young people.
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Press
Article in Redacción (Periodismo Humano): TikTok revoluciona la industria musical
(Link)
Article in Europa FM: Cómo TikTok está revolucionando la industria musical
(Link)
Article in El Economista: TikTok y la industria musical
(Link)
Article in The Conversation (Spain): TikTok revoluciona la industria musical
(Link)
Article in The Conversation (Spain): ¿A los espectadores infantiles les importa el color de piel de La Sirenita?
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Videos
Contact
Arantxa Vizcaíno-Verdú
Associate Prof., PhD in Communication
arantxa.vizcaino[at]unir[dot]net
Department of Marketing and Communication
UNIR (International University of La Rioja) (Spain)
